OSPRA Annual Conference 2024 Presenter Resources

So, hopefully after this year's conference you went away with some new ideas and strategies to incorporate into your own organization! Below are the conference presenter resources in case you wanted to go over the materials again as a refresher on all the great info they shared. We are very excited to be able to provide this to you and we look forward to hearing about how you've implemented some of these new ideas back home! Feel free to share your progress on our Facebook Group page

DAY ONE | Thursday, March 21

AI Remix: The New Beat of School PR

How to integrate generative AI into every level of your communications strategy for maximum efficiency and impact

Presenter:  Rebecca Bultsma: International AI trainer, presenter, and enthusiast renowned for her expertise in educating thousands of professionals about the fundamentals and risks of artificial intelligence

Resources: Canva Presentation

Build Your Brand with Instagram Reels!  

How to boost your district's image on Instagram using the latest tips and tricks that the algorithm will pick up

Presenter: Danielle CraigEmmy-award-winning journalist, public relations specialist, award-winning social media creator, and the host of the top podcast Happiness in Progress.

Resources: Google Presentation

Rock Your LinkedIn Profile!

In this engaging session, we’ll dive deep into the art of creating an impressive LinkedIn profile. Whether you’re a seasoned professional or just starting your career, optimizing your LinkedIn presence is essential because a LinkedIn profile is more than just an online resume—it’s your digital brand! Join us to unlock the secrets of a standout profile and take your professional journey to new heights!

Presenters: Katie Pillen, LinkedIn; Mark Mohammadpour

Together We Thrive: Building Peak-Performing Teams

An interactive session that will share proven strategies for fostering a person-first workplace.Whether you are part of a communications team or a one-person shop that collaborates with other departments and teams, you are invited to start your journey towards peak performance and leave equipped with actionable steps to begin your ascent to team success.

Presenters: Highline Public Schools (Seattle, WA) Communications Team: Catherine Carbone Rogers, APR, Tove Tupper, APR, Mandi LeCompte

Resources: Google Presentation

DAY TWO | Friday, March 22

Making History: How Oregon’s Largest District Navigated a Historic Teacher Strike

Short Description: Hear directly from communicators who are on the front lines of the historic PAT strike and how you can apply their lessons learned

Presenters:  Will Howell, Communications Director at Portland Public Schools | Valerie Feder, Director of Media Relations at Portland Public Schools

Resources: Google Presentation

Drill It: How Practicing Crisis Communication Can Save Your District’s Image (And Parent Peace of Mind)

After a swatting incident at a Medford high school sent the entire community into a panic, the Medford School District knew it was time to take action in a big way. Months later, they held a Mass Casualty Drill that garnered national attention. Learn how the district rallied more than 400 community members to undertake the largest drill of its kind in the Pacific Northwest and how you can replicate it at any level. Leave with a communication toolkit for leveraging crisis communication in your district.

Presenters: Bret Champion, Medford School District Superintendent | Ron Havniear, Medford School District Executive Director of Safety, Security, and Leadership  | Natalie Hurd, Medford School District Communications Director

Resources:  Google Presentation

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